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Your go-to source for new ideas and inspiration.

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    Shoppable content is getting a boost from influencers and celebrities promoting products and services via interactive platforms

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    Once online-only retailers are using a mix of physical and digital retail strategies to merchandise an assortment of products for the holiday season, helping guide customers toward the most relevant options

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    The luxury division of South Korean auto manufacturer Hyundai motor group is taking a direct new approach to reaching millennial car buyers, fostering engagement on social media as automotive consumers increasingly look to digital discovery

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    Shoppable online video provides engaging and easy-to-consume means to educate consumers about products and services, as well as connects them with industry experts via social media

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    In recent years, China has become a laboratory of retail innovation, implementing changes quickly and on a large scale. Brands and retailers in China are not just blurring the line between online and offline retail but obliterating it with a dynamic, hybrid vision of retail that implements the best aspects of both, supported by a highly sophisticated logistics infrastructure that makes the shopping experience truly seamless. At the heart of these changes is the goal of putting consumer needs at the center. PSFK’s The China Debrief examines three major players  — Alibaba, JD and Tencent — highlighting their key innovations along the purchase path, in order to provide insight into the near-term future for CX innovations across the globe and outline the immense opportunities for brands and retailers to transform the retail ecosystem. The report is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services. Published December 2018 #alibaba #asia #china #debrief #jd #member-research #offline-retai #purchase-path #retail #tencent

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    PSFK's latest debrief spotlights China’s leading retail and CX innovators, outlining how the future of global retail is happening in China today

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    New York Retail Innovation Week's cornerstone event will include senior speakers from Eileen Fisher, Bonobos, Pinterest and more

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    Before speaking at an NYRIW retail design panel on Tuesday, January 15, Howard Sullivan, creative director and co-founder of the award-winning YourStudio, explains how his agency designs in-store retail experiences that captivate, inspire and engage in an age of social media saturation and digital overload

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    Shipsi founder, Chelsie Lee tells PSFK how she helps small businesses and independent retailers offer agile shipping solutions and excellent customer service for holiday shoppers amid rising consumer demand for efficient, seamless experiences

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    Offering additional assistance and communication post purchase adds extra value and fosters relationships between consumer and brand

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    The following research provides an overview of innovative ways retailers are incorporating flavor into their brand engagements, product and service offerings to create meaningful experiences with audiences and fans. The paper includes examples of how brands are employing flavor to tell immersive brand stories, encourage people to try samples, enhance wellness and drive sales. Published December 2018 #brand-engagement #daily-harvest #digital-sampling #dove #flavor #food #papers #premium #sample #wellness

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    Ahead of an NYRIW panel on New Destinations for Airport Retail, PSFK spoke to ROAM Fitness founder and CMO Cynthia Sandall to learn about how the brand is meeting consumers at the junction of their interest in wellness and their on-the-go lifestyles, enabling fitness maintenance at convenience

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    In the latest webinar, PSFK Senior Strategist Penn Whaling and Strategist Conner Dial guide viewers through the 80+ page China Debrief, which shows how Alibaba, JD and Tencent are innovating along the purchase path

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    Brands are driving engagement with retail drops via mobile app to give social media-savvy customers exclusive access to new products

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    The Canadian technology brand is creating a new way to experience smart glasses, with high-touch retail locations in Brooklyn and Toronto that enable personalized fit and function

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    To be explored in a site visit to its micro-distillery Our/New York during New York Retail Innovation Week, Pernod Ricard is fostering direct connections with local consumers by creating distilleries unique to their locations, sourcing local ingredients and embodying the spirit of the city to compete in a market burgeoning with DTC brands

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    Retailers like Target, Taste of Home and more are attracting new customers using trendy brand collaborations, immersive experiences and edible activations

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