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    Ahead of speaking on the Why Consumer-Centric Brands Win panel, co-founder and CEO of Function of Beauty, Zahir Dossa, shares how his company is enabling the next-generation of personalized hair care, catering to each and every hair type with a unique algorithm and direct communication with customers

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    Ahead of the NYRIW site visit, Trunk Club's head of office spoke to PSFK about how the personal styling and wardrobe curation brand helps Nordstrom foster direct relationships with customers with a high-touch, one-on-one service

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    Once a niche medical item, Bearaby is evolving weighted bedding for a new generation of sleep-deprived and anxious consumers

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    Brands like Google and Levi's are adding AR and other experiential capabilities to children's marketing to drive engagement and enhance the consumer experience

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    Ahead of the Store Design in a Digital Age panel during NYRIW, PSFK interviewed Hollwich Kushner architecture and design office CEO Marc Kushner to learn how leading retailers are creating memorable, brand-specific store experiences for customers

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    CEO Mads Ryder says the tabletop brand is ‘living in the past'—Here, the former LEGO executive discusses the cultural makeover he’s spearheading to usher the brand into the 21st century

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    Brands are adding extra interest to activations and physical locations by bringing animated characters to life

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    Ahead of hosting a site visit during New York Retail Innovation Week, where Morgenstern ambassadors will discuss the brand's unique approach to retail and customer experience, chef Nicholas Morgenstern chats with PSFK about evolving preferences in the ways consumers buy, cook and consume food

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    Before partaking in a panel on Retail Tech Strategies for 2019, EVERY CEO and co-founder John Wantz speaks to PSFK about benefiting retailers and shoppers alike with a virtual wallet that empowers shoppers to monetize their own data while enabling brands to foster direct connections with customers

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    Swim and travel-wear brand Summersalt is rolling out a new content platform, The Forecast, to enhance its community by speaking to customers in an authentic way

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    James Thordsen, senior director of product management for the apparel retailer, spoke with PSFK on how perks like a Denim Gallery and a Stock and Shelf app will ease and enhance the shopper experience in meaningful ways

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    An executive from Alibaba North America tells PSFK how the company is enabling other businesses to be better ecommerce retailers

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    For those unable to join us in New York City, PSFK will stream its Future of Retail conference live from the SVA Theater

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    With primary care app K Health, founder Allon Bloch hopes to help fix healthcare from the outside by connecting consumers and collecting data

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    China's retail giant Alibaba is at the global forefront of new payment technology, harnessing facial recognition, mobile apps and more to merge the digital and physical for next-gen seamless transactions

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    From experiential flagships in Midtown to social media-friendly SoHo pop ups, the store has become as much a marketing channel as a place to buy, and offering access to an exclusive experience is becoming just as important as offering access to an exclusive item. New York retailers are utilizing technology to turn the physical store into a dynamic, personalized shopping experience, empowering store associates to provide a higher level of service. New York retailers are also using technology to turn the store into an immersive environment that allows shoppers to enter into a physical embodiment of the brand’s heritage and ethos, with social media-friendly activations and experiences they can share. In this digital age, retailers have reimagined the store as a community space, offering shoppers a place to engage with like-minded brand fans in real life and creating a lasting emotional connection with the brand.
    From beauty and wellness to tech and digitally native brands, PSFK’s 2019 New York Retail Innovation Guide highlights some of the NYC retailers who are embracing this new, dynamic model of retail in order to stand out in the city’s competitive retail landscape and cement the city’s reputation as an epicenter of innovation.
    This guide has been developed by leading retail intelligence platform PSFK. Researchers from PSFK and the Paris School of Luxury surveyed New York City’s retail landscape to identify signs of innovation that connect with global customer experience trends. The quotes from shoppers, experts and retailers have been sourced by the researchers. Published January 2019
    #beauty #brand-engagement #brick-and-mortar #community-2 #connected-store #debrief #experiential #fitness #luxury #member-research #new-york #retail #snapshots #store-experience-design #storytelling #technology

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    Consumers want more than just a conversation—they want to take part in the action. They view brands a valuable resource and seek opportunities to create and collaborate to accomplish more. Brands can act as both a partner and a platform, offering access to programs, initiatives and tools to allow consumers to connect and participate on a deeper level. These efforts can spark a halo effect that elevates both the brand and the broader community. The following fan community report provides a quick look at new ways that brands and companies are engaging fans by designing or curating experiences that tap into the fan mindset and empower their passions. Published January 2019
    #brand-engagement #community-2 #digital-drops #fan-communities #fans #member-research #papers #peloton #premium #retail #social-currency

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    hims is an online-only personal care brand that combines low costs with FDA-approved and doctor-backed products that empower consumers to take care of their health from the privacy of their home

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    Harnessing the power of community, brands and establishments are cultivating their own networks for customers that enable sharable and memorable experiences

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    Themed retail concepts, exclusive experiences and immersive events that tap into consumers' five senses give this cruise ship a point of difference when it comes to luxury retail and entertainment at sea