For those unable to join us in New York City, PSFK will stream its Future of Retail conference live from the SVA Theater
Stream PSFK’s Future of Retail 2019 Conference Live, This Wednesday January 16
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Interview: How K Health Uses Data To Help Patients Find The Right Medical Treatment
With primary care app K Health, founder Allon Bloch hopes to help fix healthcare from the outside by connecting consumers and collecting data
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How Alibaba Leads With Innovation In Transaction & Payment Technology
China's retail giant Alibaba is at the global forefront of new payment technology, harnessing facial recognition, mobile apps and more to merge the digital and physical for next-gen seamless transactions
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[New report] New York Retail Innovation Guide 2019
From experiential flagships in Midtown to social media-friendly SoHo pop ups, the store has become as much a marketing channel as a place to buy, and offering access to an exclusive experience is becoming just as important as offering access to an exclusive item. New York retailers are utilizing technology to turn the physical store into a dynamic, personalized shopping experience, empowering store associates to provide a higher level of service.
New York retailers are also using technology to turn the store into an immersive environment that allows shoppers to enter into a physical embodiment of the brand’s heritage and ethos, with social media-friendly activations and experiences they can share. In this digital age, retailers have reimagined the store as a community space, offering shoppers a place to engage with like-minded brand fans in real life and creating a lasting emotional connection with the brand.
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[New report] Cultivating & Encouraging Digital And Physical Fan Communities
Consumers want more than just a conversation—they want to take part in the action. They view brands a valuable resource and seek opportunities to create and collaborate to accomplish more. Brands can act as both a partner and a platform, offering access to programs, initiatives and tools to allow consumers to connect and participate on a deeper level. These efforts can spark a halo effect that elevates both the brand and the broader community.
The following fan community report provides a quick look at new ways that brands and companies are engaging fans by designing or curating experiences that tap into the fan mindset and empower their passions.
Published January 2019
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Interview: How Men’s Healthcare Startup hims Enables Convenient And Affordable Treatment
hims is an online-only personal care brand that combines low costs with FDA-approved and doctor-backed products that empower consumers to take care of their health from the privacy of their home
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How Brands Like Marriott And Standard Hotels Cultivate Community Through Group Activations
Harnessing the power of community, brands and establishments are cultivating their own networks for customers that enable sharable and memorable experiences
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LVMH-Owned Cruiseliner’s ‘Sensory Shopping Journey’ Offers Guests Experience-Driven Luxury Retail
Themed retail concepts, exclusive experiences and immersive events that tap into consumers' five senses give this cruise ship a point of difference when it comes to luxury retail and entertainment at sea
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How Brands Like Lululemon Encourage Interaction With Collective Experiences
Digital and physical activations from festivals to book clubs bring fans closer to the brand, moving beyond product offerings to offer social events that foster engagement and drive awareness
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Op-Ed: Putting Your (Hairy) Customer Ahead Of Your Product
Georgina Gooley, co-founder of women's shaving brand Billie, explains how her company took on a stagnant industry to design products built on what women really want, mining social media comments, hosting focus groups and conducting surveys to gain key insights into female consumers' shaving preferences
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How Brands Like Burberry Generate Buzz With Digital Drops
Luxury and streetwear brands from Burberry to H&M are finding more captivating ways to release products, tapping into young consumers' mobile obsessions
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Interview: IKEA On Collaborating With Innovative Startups To Build Products For A Better World
PSFK speaks to IKEA of Sweden's manager of new business projects to learn about how its Bootcamp program finds and supports startups with the potential to enhance the accessibility and sustainability of the retailer's offerings
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Interview: How MIRROR Reflects The Future Of Personalized Fitness
PSFK talks to MIRROR founder & CEO, Brynn Putnam, about catering to consumers' need for on-demand, personalized fitness, and how the future of workouts will take place in the home
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How JD.com Remains A Leader In Delivery & Logistics Innovation
JD.com, one of China's top retailers, offers flexible delivery and fulfillment options to allow shoppers to choose the one that best meets their in-moment needs
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How Brands Like Starbucks Engage Consumers With Experiential Storytelling
In this excerpt from PSFK's 2019 New York Retail Innovation Guide, learn how retailers from Casper to Starbucks are using physical space to create a narrative around their brand, further engaging and entertaining their consumers
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How Understanding The Power Of Marketing Helped This Brand Strategist Deliver Success
SVA's year-long Masters in Branding program helps strategists and creatives like Phillip Lauria hone their skills while building new understanding of the industry
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[New report] Amplifying The Benefits Of Wearables Through Personalized Experiences
The following research provides a snapshot of how companies are applying data gathering techniques to create health and wellness-oriented products that provide real-time, in-the-moment assistance and responsive feedback.
Published January 2019 #digital-coaching #gamified-wellness #health #papers #personalized #personalized-experiences #premium #wearable-x #wearables #wellness
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Interview: How A Hemp Beverage Co Builds Its Brand Around A Solution, Not Ingredients
PSFK speaks to Benjamin Witte, founder of hemp-infused drink brand Recess, about his approach to functional beverage, focusing on the solutions that consumers want—relaxation, productivity, creativity—rather than CBD hype
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How Brands Like Fitbit Encourage Healthy Lifestyles With Gamified Wellness Tracking
Brands are using wearable fitness technology to gamify wellness and connect consumers across personalized programs
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Interview: How Apparel Brand Terez Builds Community Through Positivity-Focused Experience
The founder of activewear brand Terez on creating immersive customer experiences, the importance of community and implementing retail technology in a purposeful way
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More Pages to Explore .....
