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featured: Is Dubai The Most Powerful Catalyst In The Design World?

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Cyril Zammit, Fair Director at Design Days Dubai, weighs on why the city is now being taken seriously by the global design community.

Audi Concept Replaces Traditional Taillights With Mini TV Screens [Video]

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'Swarm' proposes transforming a vehicle's rear end into a light surface to communicate more information to other drivers.

How Brands Like Gap Automate Supply Chains For Greater Efficiency

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To keep up with vertically integrated competitors in the DTC space, established brands from Walmart to Kroger are re-evaluating supply chain technology and implementing automation to cut costs and better use employee time

Retail Leaders From Nike, Nordstrom And More On Building Responsive Brands

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PSFK collected quotes from top-level executives on how to drive brand success by maintaining a continuous dialogue with consumers and responding in accordance with their desires

Retail Leaders From Saks, Walmart And More On The Importance Of Vertical Integration And Multi-Tier Distribution

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The rise of DTC retail has created a dramatic shift in B2C strategies and practices, allowing brands like Kroger to maintain control of every aspect of how they market and sell the products

Interview: Aaron Levant’s NTWRK Uses Shoppable Video Content To Connect With A New Generation Of Consumers

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With shoppable programming dedicated to gaming, music, sports, and more, Aaron Levant hopes NTWRK can become a kind of QVC concept for Generation Z

Interview: How Clinch Uses Creative Technology To Offer An Omnichannel Advertising Solution

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Clinch CEO, Oz Etzioni, tells PSFK how he delivers a higher return on investment with personalized, responsive and social media-integrated advertising campaigns

[New report] Boutique Fitness As Personal Lifestyle Ecosystem

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This research paper examines how fitness brands are engaging their consumers’ larger lifestyle needs with innovative services and experiences, primarily through personalization, convenience and community-centric offerings. By integrating mobile apps, artificial intelligence and sensor-enabled technologies into the core fitness experience, as well as offering support outside of the gym, brands are cultivating a holistic fitness and wellness-oriented experience for customers. As a result, these brands are transforming themselves from fitness providers to holistic lifestyle partners.

This report outlines key trends and best-in-class strategies that fitness brands are leveraging to not only meet their user’s wellness goals, but integrate themselves into consumers’ lifestyle routines. Alongside this trends-framework, PSFK has gathered research around the following areas: consumer insights, industry landscape, competitive landscape, two industry expert interviews, as well as providing strategic recommendations.

Published November 2018 #ai #artificial-intelligence #equinox #fitness #hyper-personalization #live-streaming #mobile-apps #nike #papers #premium #social-fitness #spa #wellness

Top DTC Brands Ranked On PSFK Retail Innovation Tracker

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This data, gathered via PSFK's Innovation Tracker survey, analyzes today's top direct-to-consumer brands and the strategies that help them succeed

Five Reasons Why Physical Stores Are More Important Than Ever

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This insight, pulled from PSFK's Future of Retail 2019 report, breaks down the value of brick-and-mortar retail for brands across categories

With A New York Storefront, Follain Founder Tara Foley Is Building A Clean Beauty Mini-Empire

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The clean beauty retailer is combining upscale design and a welcoming atmosphere to build a dedicated community of customers, both online and off

Five Robotics Companies Driving Retail’s DTC Future

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PSFK explores the innovations in robotics and AI that are helping to enable the revolution in direct-to-consumer retail

PSFK Tracker Proves DTC Takes Spotlight Across Industry Verticals

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Consumer sentiment analysis shows that digitally native brands are taking prime spots in apparel, grocery and beyond

[New report] A Competitive Snapshot Of Department Store-Related Innovations

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This report provides an overview of technologies being implemented by department store leaders across the customer experience journey, and explores best-in-class examples of innovations that are driving growth and efficiency, enabling new business models, and ultimately, elevating shoppers’ experiences both inside and outside of brick-and-mortars. From brand immersion to membership experience, retailers are leveraging technologies, including AI, AR, VR, IoT and beacon sensors, to deliver personalization, customization and convenience. Published October 2018
#ai #apparel #ar #beacon #brand-immersion #brand-immersion-activation #iot #kohls #loyalty-membership #membership #papers #premium #retail #vr

Interview: How High-End Bicycle Rental Roula Serves The Traveling Cyclist

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In this interview, Roula CEO Mark Voysey explains how he built a premium bicycle brand around consumer demand for on-the-go fitness, helping provide ultimate efficiency for the traveling cyclist

How Brands Like Sensoria Are Making Wearables The New Personal Trainer

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Thanks to advanced technology, brands are giving consumers access to active apparel that serves double duty, providing technical performance and fitness training that helps them achieve their goals

How Brands Like Spire Health Are Developing Wearable Workout Optimization Tools

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Retailers are responding to consumer demand for products that assist them with their health and wellness needs, offering them apparel with tech-enabled fitness tracking and training capabilities

PSFK’s Roadmap To DTC Success: The Future of Retail 2019 Report

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Our flagship Future of Retail 2019 report unpacks the DTC opportunity by examining key trends and presents strategies that all brands and retailers can implement in order to own the entire retail life cycle

How Brands Like Owlet Are Helping Consumers Monitor Their Health With Wearables

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Increasing awareness of health and wellness is driving interest among consumers in daily health monitoring, and brands are responding with connected apparel and wearables

[New report] Future of Retail 2019

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Every year, PSFK explores the most important topics in retail and the customer experience in our Future of Retail reports. PSFK’s Future of Retail 2019 report unpacks the Direct-To-Consumer opportunity, covering enterprise-critical strategies around supply chain and technology infrastructure, store design and service, and CRM and loyalty systems. The report examines three key pillars that define the space, through the lens of 9 key strategies, supported by best-in-class case studies, statistical data and analysis. PSFK's Future of Retail 2019 report also includes insights collected from the PSFK x Suzy Future of Retail 2019 Consumer Survey, a survey of over 500 consumers conducted by PSFK and Suzy, the consumer intelligence platform. The report is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services. Published October 2018 #crm #deep-dives #delivery-logistics #direct-to-consumer #dtc #loyalty #loyalty-membership #member-research #merchandising-curation #packaging-product-promotion #post-purchase-service-support #retail #shopper-education-assistance #store-experience-design #supply-chain #transactions-payments
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